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Head of Growth - Mental Health

Manatee

Manatee

Sales & Business Development
Remote
Posted on Tuesday, May 21, 2024

How Manatee will change the world.

Manatee is a family-first, virtual mental health clinic and platform, designed for the modern world.

We're on a mission to build a better tomorrow by creating the best mental health care for families. Because although kids are only 20% of our population, they are 100% our future.

Help us build a world where every child and teen feels understood and supported. Where families thrive and build deep relationships. Where co-parenting feels like a partnership. A world where kids reach their full potential because mental health is part of our family life.

How amazing would that be?

If you want to build that future too, we have great news for you. We’re looking for a Head of Growth to join our fast growing, ambitious, low-ego team.

Responsible for:

  • Lead all growth initiatives across the business. Growth is life.
  • Sit at the intersection of marketing and product development and oversee family acquisition, activation, retention, and upsells.
    • Pediatrician channel
      • Build system to generate leads all the way through to referrals
      • Deepen pediatrician partnerships to generate sustainable growth
    • Digital channels
      • Generate demand, experiment and scale quickly yet, sustainably
      • Main channels include SEO, SEM and email marketing
    • Growth management
      • Deep understanding of KPIs, ROI metrics, driving engagement and conversion strategies
    • Growth nurturing
      • Increase LTV, retention and driving a delightful experience for families
  • Work closely with Product, Clinical Operations, Marketing and our ad agency.
  • Develop a framework for rapid experimentation across channels and campaigns across the full funnel
  • Drive in-depth marketing analytics to ​​create end-to-end measurement dashboards and drive insights

What success looks like:

  • Identified and established a repeatable, scalable acquisition strategy.
  • Reduce CAC by x%
  • Reduce % of leads coming from paid media by x%

Some of the great things you have:

  • 7 - 700 years of experience in community outreach, business development, sales, growth marketing, with 3+ years of experience in a high-growth environment
  • Deep expertise in acquisition opportunities from owned, earned and paid media, field sales, community and partnerships within health care
  • Grit, creativity and resourcefulness to get stuff done
  • Big-picture strategic thinking guided by data-driven insights to help you see around the corner
  • Proven track record of achieving growth goals with set targets, timelines and budgets
  • Ability to identify and champion strategies to drive scale and efficiency
  • Great leadership skills that allow you to build a team from scratch and inspire everyone to pull in the same direction driven by clear, measurable goals.
  • Growth mindset & beginners mind – continuously learning, iterating, and improving; willing to experiment fast and change paths
  • The passion and execution power to change the world
  • Low ego, and a sense of humor
  • Ability to set your own boundaries and communicate effectively

What we give:

  • Flexibility. We are a remote first company, (we had it dialed before the whole world joined)
  • Competitive compensation (incl stock) because we know the work you do is hard and we recognize how valuable you are
  • The power to make a difference. Every. Single. Day.
  • Autonomy. We trust you to be a functional, responsible and amazing adult. You will never be bored or micromanaged.
  • Space to challenge yourself intellectually & emotionally
  • An open, honest and genuine culture that fosters connection through our bi-weekly Fika (casual get togethers) and bi-annually in-person offsites
  • Work with a super ambitious, humble and smart team
  • Guilt-free unlimited PTO, quarterly mental health days, paid holidays, Health, Vision, Dental, 401k