Founding Marketing Lead
Marketing & Communications
Denver, CO, USA
USD 130k-175k / year + Equity
Why BoltWise
We are helping modernize one of the world's largest and most underserved industries.
BoltWise is an AI quoting and procurement automation platform for industrial distributors. We take
unstructured customer requests, emails, PDFs, and handwritten notes and turn them into accurate
ERP quotes in seconds. We've raised $6M, are growing fast, and have built deep partnerships across
the industrial distribution space.
We're a team of 10 in Denver. We work in person, move quickly, and care deeply about our customers.
The Role
We're looking for our first Marketing Lead to build BoltWise's marketing function from the ground up.
This is a founding-level role with the opportunity to define how the market discovers, understands,
and buys BoltWise. You'll work directly with our founders, reporting directly to our CEO, in a high-
trust, high-agency environment, owning marketing strategy and execution end to end.
Our strongest traction has come from building relationships in person through trade shows, executive
dinners, and industry events. You'll double down on what works while building the broader marketing
engine that powers our next stage of growth.
What You'll Own
You'll own BoltWise's marketing strategy and budget end to end, deciding where to focus, what
channels to test, how to allocate spend, and how to most effectively support enterprise growth. You'll
work closely with founders and the sales team to build and execute the playbooks, systems, and
programs that become the foundation of our marketing function. Your work will span a wide range of
initiatives to support enterprise pipeline generation, and we will look to you to ruthlessly prioritize
based on what is working and what is not. Ownership areas include:
- Events & field marketing
- Partner marketing
- Brand work, positioning & messaging
- Content & social
- Paid & digital
- Marketing operations, analytics & reporting
Events and field marketing will be your biggest near-term priority. We've seen the strongest traction
by building relationships with enterprise customers in person, and we're excited to invest further in that motion.
Who You Are
- Startup experience. You've been at a startup before, ideally as the first marketing hire. You enjoy
- owning a function with no team and no existing playbook.
- Comfortable wearing many hats. You've juggled events, content, digital, and outreach at the sametime. You're comfortable switching between strategy and execution as priorities evolve.
- Bias toward action. You're energized by ownership, thrive in ambiguity, and are comfortable making decisions with imperfect information.
- Data-driven. You're comfortable analyzing pipeline and marketing performance data, and you translate what you learn into clear reporting for leadership.
- Willing and able to travel frequently. This role is on the road often: trade shows, customer cities, dinners with prospects.
- Creative and resourceful. You're comfortable proposing something untested, trying it, and moving on quickly if it doesn't work.
- Direct communicator. You tell it straight, with leadership and across the team, about what's working and what isn't.
What the First 90 Days Look Like
30 You've mapped the highest-value events and conferences for the rest of the year, met the
sales team to understand who the enterprise targets are, and formed a point of view on where BoltWise has the greatest opportunity to grow.
60 You're representing BoltWise at industry events, launching new field marketing or partner initiatives, and developing a thoughtful marketing investment strategy, with a clear rationale for where to double down and where to continue experimenting.
90 You have a clear marketing strategy in motion, a growing pipeline of enterprise opportunities
attributable to your work, and a repeatable content and brand engine running in the
background while you focus on the highest-impact growth initiatives.
Why Join Us?
- You'll own it. You'll build marketing at a company that's ready for it. The function doesn't exist yet. What you build here sets the foundation for how BoltWise scales.
- Direct access to leadership. You'll work alongside the CEO every day. No layers, no approval chain between you and decisions.
- The equity matters. We're early enough that the ownership you earn here is meaningful.
- Competitive compensation. $130,000–$175,000 base salary depending on experience.
- Top-tier healthcare. 99% employer-covered medical, vision, and dental (partial coverage for dependents).
- Unlimited PTO. We trust you to take the time you need.